Writing

The Echo Chamber Effect And Why Copying ‘Successful’ SDR Models Can Lead You Down a Path of Impossible Math—And How to Ensure You Stay in the Driver’s Seat as a Founder.

Flip the Script: The Founder’s Guide to Cold Outreach is the first in a series of playbooks laser-focused on giving early-stage B2B founders and agency owners the tools they need to get more clients. 💡 Request exclusive access to an early draft Get early access Forget what you’v…

This book shows you how to contextualize, participate, and understand the value and power of influencer marketing in the age of social media. Discover valuable insights that will help you eliminate guesswork, put together an effective campaign, and allow you to avoid common mistakes.

The world’s greatest art heist and evolution of creativity

What's the worst mistake you've made at work? *This* certainly would have made the list a near-decade ago, in December 2013. Here's what happened: I was in… | 34 comments on LinkedIn

18 marketing insights from the Casper S-1 filing

My plumber, Mario (yes) walks up to the kitchen and spends the first 20 seconds running hot water down the clogged sink. He's watching the flow of… | 14 comments on LinkedIn

What moving across the globe with my family can teach you about modern marketing (backed up by data from 2,989 consumers.)

What does Space X, Bitcoin, Spotify, Uber, Slack, Flappy Bird (You do remember Flappy Bird, right?) and Amazon Prime all have in common?

The rise and fall of the multi-billion dollar stock photography industry