145 Timeless Lessons from Ogilvy on Advertising (And Yes, This Is One of Them)...

Timeless Advertising Secrets from a 40-year-old must-read classic. 

“Pundits in search of trendy labels,” writes David Ogilvy on the first page of his classic book, noting how little had changed in his 30-year career in advertising.

Fast-forward 40 years, we now call the pundits gurus and the trendy labels buzzwords.

When I first stumbled upon this book 15-20 years ago, it fundamentally changed my perspective on marketing. Revisiting it now, I’m struck by how these timeless principles continue to cut through the hype.

This is my collection of insights from his bestselling classic.

I found 145 in total.

I’m sure I’ve missed a few, and that you’ll disagree with some.

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Enjoy,
Aron Levin